There will always be times in our lives when we need to reinvent ourselves. They could come when we experience big changes, such as leaving our jobs, moving on from relationships, transferring to a new home or losing a loved one. The good news is, and I'm paraphrasing C.S. Lewis, it is never to late to set another goal or to dream a new dream.
So, if you're thinking of making a change in your life like I did, I would like to share some lessons I learned from revamping my personal brand. These strategies helped me transition from obscurity to a higher level of notoriety in my professional and personal life.
Before you can reinvent yourself, you have to know who you currently are. Think about your strengths, weaknesses, background, and your own story. Once you have honestly identified who you really are, then start looking at what is going on in the world and try to match yourself up to new opportunities. Self-evaluation is tricky. I used to think I was more talented than most people in my social and work circles [insert a narcissistic emoji here]. Thinking I was superior to others limited me from moving forward and achieving greater things.
In other words, when assessing yourself, be careful with the illusory feeling of superiority we tend to have. I strongly recommend reading the book What You're Really Meant To Do, by Robert Steven Kaplan, a Harvard Business School dean to start your process of self-discovery. Never let people around you overly influence your goals and dreams. Always be true to yourself.
With this said, drafting your reshaping strategy is key. Your reinvention will likely require learning new positive habits that will help you achieve your short and long term goals. Warning: this process is not easy. Consider a close friend of mine, for example, who is trying to reduce his alcohol consumption. Lately, he has been working on fortifying his motivation, learning to communicate to his family about the underlying causes that contributes to his drinking; and, he is considering asking for professional help. Major life changes are never easy, but my friend seems determined.
Additionally, when reinventing yourself, consider the transformative power of clothes. The sartorial choices we make manifest our personalities and ultimately how we see our ourselves. So, if you want to become a successful executive, start wearing suits. Blazers and slacks will make you think and behave like a top- executive. See the point? Gents, it’s time to dress the message. The clothes you wear and the way you groom yourself will definitely change the way other people see you and hear what you say.
Before reshaping your future, be brutally honest about your present. The book I'm recommending will definitely help you with your self-assessment. Also, ask yourself how much are you planning to commit to achieve the reinvention you desire. Choosing what to wear will impact your efforts and reinvention strategies. I cannot emphasize enough the importance of selecting the right clothes.
During the weekends, have fun with your outfits. A relaxed street-style look doesn't have to be sloppy. Your reinvention strategy is a good opportunity to redefine your casual looks. Always remember to #PromoteYourself and #DressWell.
Did I miss something? What advice would you give to someone who is trying to reinvent himself/herself? I'd love to get your input on this topic. Share your thoughts or questions in the comment box below.
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