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REACH OUR CONNECTED AND INFLUENTIAL AUDIENCE
Start building an advertising campaign aimed at this affluent group.
Companies who want their marketing and advertising efforts to succeed know they need to build a long-term loyalty with this market segment of which there are 82 million in the US alone, and will soon account for $1.4 trillion spending power. According to NewsCred Insights, half of those 82 million millennials consuming online content per month in the US are men.
GEOGRAPHIC SPLIT: HOUSTON IS A TOP CITY
-- According to the Houston Business Journal, Houston is home to the 10th most Millennials in America
-- According to the July 2013 U.S. Census estimate, 6,313,158 people live in the nine-county Houston-The Woodlands-Sugar Land metropolitan area
-- According to Bloomberg, Millennials make up about 24 percent of Houston’s total population, this equals 1,515,157 Millennials living in this geographic split, from which 757,578 are men.
-- According to the Pew Research Center Millennials are America’s most racially diverse generation, and Texas is a leader in the diversity category.
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Maurizzio Men's Fashion Blog is becoming one of the top online publications in Houston for the Millennial men. We pride ourselves on having a clean, elegant and easy to navigate website while providing valuable content to help our readership build a new personal brand that truly reflects their talents, values and personality.
We really understand Millennial men. This audience demands their content to be hyper-tailored to them and to be useful. Please consider Millennial men have a different set of priorities when interacting with brands and companies. As a focus on your advertising solutions, rather than just trying to sell something to them, we inform and entertain them.
The reach of our online audience
-- Primary market: Houston, Texas
-- Future markets: Soon to expand to Austin, Miami, New York, Chicago, and Los Angeles
-- Age: 21 - 36 years old
-- Education: College students, professionals (junior/ mid-senior level) and entrepreneurs
-- Income: Median ~$50K/year ($35K to $120K)
-- Interests: Menswear, sports, start-ups, technology, travel, food, and career development
-- Behaviors: Hungry for entertainment --they share content mostly when is funny, thought provoking, and when is a cause they believe in.
-- Digital habitat: 75% of millennial men are on Facebook. Other platforms they use are: Instagram, YouTube, Snapchat and Twitter.
-- Shopping mindset: Millennial men are more looped into shopping digitally than their female counterparts. They're looking for mobile shopping convenience. This group is happy to deploy their digital know-how to shopping with your company/brand. They try to buy products that support causes or charities. Also, consider that 52% of Millennial men are more likely to make impulse purchases than any other group.
-- Social media engagement: Statistically speaking, five out of six millennials chose to connect with companies on social media, but they expect their experience to be reciprocal. In other words, they want something in return, such as discounts, free perks, and better customer service.
Statistics Information via Google Analytics
Below you can find information from our analytics account that details our audience from a recent period (March 1st - 31st, 2017). Key details include:
-- Average new blog post hits: +1.5K visits per article
-- Average new blog post engagement: 50% (likes + comments + shares)
-- Pageviews: +2,500
-- New visitors: 55%
These figures continue to grow daily, and as an advertiser we can help you leverage the power of our online community. Your advertising should be results-driven not just a typical banner campaign.
Our compelling and trusted multi-multifaceted content attracts a loyal, mid-class and upscale millennial audience. This offers you an exceptional opportunity to connect to a unique audience in Houston otherwise unreachable.